Which of your technologies are worth what they cost to keep?

mar:val values each technology in its own market and sets the cost of keeping it protected against that value. You can then test what selling or reassigning a field does to the total.

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    • Your portfolio · 6 technology fields
  2. Technology clusters
    • Optical sensing · $2.4M
    • Signal processing · $0.9M
    • Housings · $0.3M
  3. Cost to keep
    • Costs ahead · $0.4M
    • Value after costs · −$0.1M
  5. Scenario
    • What-if · Sell the field
Example · keep or sell

The example, step by step

01Your portfolio

Which technologies does your portfolio hold?

mar:val sorts your patent families into technology fields and sets your mix beside that of the field's leading companies. Where your column is pale, you are thin.

Technology fields
6
Patent families
64
Leading companies compared
3
Share of each portfolio, by field
YouMedTronixBioSense AGCoreDex
Optical sensing33%28%36%22%
Signal processing22%31%18%34%
Calibration14%19%24%16%
Light sources13%8%12%15%
Thermal management9%11%6%10%
Housings9%3%4%3%

Example · six technology fields · Technologies

02Technology fields

What is each field worth in its own market?

mar:val values each field twice: once from the volume of its market, once from what companies earn with the technology. Where no revenue can be traced, the second method gives zero and the combined value falls back on the first.

Behind every value

  • Every family valued on its own, never through a portfolio average.
  • Remaining term and survival probability enter the value. Age alone does not.
  • Market coverage weighted by legal status and by each country's economic weight.
Valuation method
FieldMarketValueRange of the two methods
Optical sensingCash cow+9% / yr$2.4M$2.4M – $2.9M
Signal processingStar+16% / yr$0.9M$0.9M – $1.2M
CalibrationQuestion mark+12% / yr$0.7M$0M – $0.7M
Light sourcesCash cow+3% / yr$0.5M$0.5M – $0.6M
Thermal managementQuestion mark+5% / yr$0.4M$0.4M – $0.5M
HousingsDog+1% / yr$0.3M$0.3M – $0.4M
Portfolio$5.2M

Example · six technology fields · Technologies

03Costs ahead

What does it cost to keep each field protected?

The official and renewal fees still due for every family, in every country it is kept in, from 215 fee schedules of the patent offices, as one present value per field. Renewal fees climb as patents age, so an old field kept in many countries can cost more than it is still worth.

  • Optical sensing21 families · 7 countriesuntil 2038$1.1M
  • Signal processing14 families · 5 countriesuntil 2041$0.5M
  • Calibration9 families · 4 countriesuntil 2042$0.2M
  • Light sources8 families · 6 countriesuntil 2035$0.3M
  • Thermal management6 families · 3 countriesuntil 2039$0.1M
  • Housings6 families · 9 countriesuntil 2032$0.4M

Portfolio$2.6M

Example · six technology fields · Technologies

04Value after costs

Which fields earn what they cost?

Value and costs in the same unit, field by field. Housings is worth $0.3M in its market and costs $0.4M to keep, so it ends below zero.

Housings

Value
$0.3M
Costs ahead
$0.4M
After costs
−$0.1M
ValueCosts aheadAfter costs
Optical sensing$2.4M$1.1M$1.3M
Signal processing$0.9M$0.5M$0.4M
Calibration$0.7M$0.2M$0.5M
Light sources$0.5M$0.3M$0.2M
Thermal management$0.4M$0.1M$0.3M
Housings$0.3M$0.4M−$0.1M
Portfolio$5.2M$2.6M$2.6M

Example · six technology fields · Technologies

05What-if

What changes if you sell a field?

Hand a field's families to another owner, revalue the portfolio and compare it with the base case. Scenarios run beside the real data, so undoing one means doing nothing.

TechnologiesScenario assignmentBase case
FieldOwner
Optical sensingYou
Signal processingYou
CalibrationYou
Light sourcesYou
Thermal managementYou
HousingsYou
Base caseScenarioChange
Portfolio value$5.2M——
Costs ahead$2.6M——
Value after costs$2.6M——
Technology fields6——
The real data stays untouched.

Example · six technology fields · Technologies · Scenario

Also in the Technologies tab

Three more readings for the same decision.

  • White space

    Where the field is under-protected and where competitors have gaps, as candidates for your next move.

  • Signals you re-weight

    Claims, reach, co-ownership, citations, economic complexity and market coverage, each one switchable.

  • Green share

    The share of value carried by families with a climate classification (EPO Y02/Y04S), for your reporting.

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What you are probably asking now

  • Yes. Approach, assumptions and weights are part of the result, and the same inputs give the same figure. What changed since the last run is named on the next one.

The other five situations

  1. 01Sell & licenseYou've developed a technology. You don't know what it's worth, or who would pay for it.See the full case
  2. 02Invest & acquireYou're about to put money in. The pitch deck is not evidence.See the full case
  3. 04Read the marketIs this field still worth entering, and who already owns it?See the full case
  4. 05Freedom to operateYou're about to launch. Could anyone block the product?See the full case
  5. 06Technology transferYou've researched something new. Who brings it to market with you?See the full case

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