You've developed a technology. You don't know what it's worth, or who would pay for it.

mar:val gives you a value you can justify and a ranking of the companies with a reason to buy your technology.

    • Your technology · Optical sensing
  1. Mapped to markets
    • Applications · Automotive · Medtech
  2. Market sized
    • Market · $2.4B · +11% / yr
  3. Relief from royalty
    • Value · $4.2M
  4. Buyers ranked
    • Medtronix · 92%
    • Biosense AG · 78%
    • Coredex · 64%
Example · optical sensing

The example, step by step

01Your technology

Sell it, license it, or keep it?

mar:val places every company in the field by technology strength and resource strength, your own among them. Strong technology with little to scale it on lands in the quadrant for partnering and licensing out.

Technology strength
78
Resource strength
27
Quadrant
Partner & out-license

02Applications

Where is it used?

mar:val maps the technology to the markets that use it and splits the sector's sales by sub-sector, with the companies in each. Here that is driver assistance and cabin sensing in cars, patient monitoring and imaging in medtech.

Sub-sectorCompaniesSales 2025Share
Automotive
Driver assistance14$0.86B36%
Cabin sensing9$0.53B22%
Medtech
Patient monitoring11$0.62B26%
Imaging6$0.39B16%
Sector sales40$2.40B
Example · optical sensing · Market

03Market

Does this market buy technology?

Size and growth say whether there is money in it. Two more figures say whether technology changes owner: the share of active patent families that did, and the median size of the deals recorded in the field.

Market · 2025
$2.4B
Growth per year
+11%
Median deal
$18M

14%

Transfer rate · active families

Active patent families in the field, per hundred

Example · optical sensing · Matchmaking

04Value

What is it worth, and what would a licence bring?

mar:val values the technology by relief from royalty, the licence fees a user would otherwise pay. Two derivations, one from the size of the market and one from real revenue, meet in one figure, split across the patent families that protect the technology.

Royalty rate · field
3.5%
WACC
8.4%
Over time
Bass diffusion × Weibull survival
After tax
$2.9M
Required revenue
$21M / yr
Renewal fees to 2036
$0.21M · shown separately
Licence fee at the field's rate
$0.74M / yr

Technology value · combined

$4.2M

$3.6MFrom company revenue$4.9MFrom market volume
Value per patent family
EP 3 149 872$1.30MProtected until 2036
EP 3 402 115$0.95MProtected until 2035
US 10 551 208$0.70MProtected until 2034
DE 10 2018 004 712$0.55MProtected until 2033
CN 109 870 341$0.40MProtected until 2031
JP 6 912 207$0.30MProtected until 2029

Each family's share follows its claim breadth, technological reach, citations, the economic complexity of its filing country and its market coverage.

Example · optical sensing · Technologies

05Buyers

Who would buy it, and why each one?

Companies from the field, ranked by a match score from 0 to 100. The score has six components and carries the model's confidence. A candidate that already holds your technology loses points. One without the money to buy is capped, whatever the rest of its score says.

Potential buyers06

Weights · 60% strategic opportunity · 20% buyer intent · 20% deal capacity

Medtronix

Confidence High

Match score92

A strong patent pair, no overlap with its own holdings and three acquisitions in the field.

Score components

  • Technical fit93
  • Geographic opportunity88
  • Complementarity96
  • Patent and product activity90
  • Acquisition signals88
  • Financial capacity94

Strongest pair

Your technology EP 3 149 872Semantic proximity · 0.87Medtronix US 11 204 518
Shared categories
Optics · Signal processing
New markets
JP · KR

Key people · each with a LinkedIn search

  • Dr. Lena HartmannChief Technology Officer
  • Marc DelaunayVP Business Development

Example · optical sensing · Matchmaking

In the report

What you take into the negotiation

  1. 01Match score 0–100
  2. 02A confidence rating on every score
  3. 03Evidence per candidate
  4. 04Redundancy is subtracted
  5. 05Hard limits on the score
  6. 06A value with a derivation
  7. 07Evidence that this market trades
  8. 08Who to contact
  9. 09Strategic position
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What you are probably asking now

  • You get the figure and its derivation: method, assumptions, weights and sources. The other side can recompute every step instead of having to take your word for it.

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