mar:val04Read the market

Is this field still worth entering, and who already owns it?

mar:val shows the size, pace and maturity of the technology field, who files and manufactures in it, and where in the lifecycle you would be entering.

A field with ever more players and ever fewer filings.

Plotted the way the product plots it: not as a time series but as a curve of filings against the number of distinct applicants, one dot per year. Drag the slider. Where the curve bends right, competitors are still arriving but the land grab is over — the least comfortable news this picture can deliver.

Technologies · lifecycle
Illustrative · anonymised

A curve of patent applications against the number of distinct applicants, one dot per year from 2012 to 2026. The slider picks a year; filings, applicant count and lifecycle phase are reported for it.

Year
2018
Growth
Filings
276
Applicants
64
What that means
Filings and applicants rise together. The phase in which positions are built.
Pick a year
Who this is for
Strategy & corporate developmentR&D leadershipMarket entryBusiness developmentCompetitive intelligence

What the field gives away about itself

01

Size and pace

Sector revenue with a three-year forecast, market capitalisation, the revenue multiple and CAGR — with a movable growth window.

02

Growth by country

Revenue for two years side by side, country by country, with the growth multiple between them and the three largest houses in each.

03

Lifecycle phase

Market launch, growth, maturity, saturation, decline, stagnation — derived from filing activity and competitive density, not asserted.

04

Innovation matrix

Every company by revenue and patent growth, bubble size equal to market capitalisation, four quadrants.

05

The technology broken into sub-fields

Five to twenty sub-categories per analysis, each named and explained — in German, English and French.

06

Academia kept apart from industry

Universities and institutes rarely compete commercially, but they often hold the foundational art. Both curves run separately.

07

Research intensity

R&D as a share of sector revenue, and the estimated R&D spend per patent family — the price of entry, in figures.

08

The technology landscape in 3D

Every patent a point, related inventions as clusters. Rotate, zoom, select — and read the selection back as a table.

09

Every player's standing

Three independent ratings per company — threat, FTO risk, partnership — plus a short written read.

A forecast that names its curve

A growth path that appears only as a percentage cannot be checked. mar:val derives it from a named adoption curve, matched to your sub-segment and then adjustable by hand.

See the data behind mar:val
  • 375 historical adoption curves, matched across 163 GICS sub-industries.
  • Bass diffusion for market spread, named and parameterised.
  • A Weibull distribution for the risk that protection stops being effective.
  • The two multiplied year by year — which is what yields the capturable share of each year.
  • Forecast years are drawn as forecasts, not as measurements.

What you are probably asking now

Through the patents that describe it. You name the technology field or supply the dataset; the sub-categories, companies, product families and market figures are built on top of it.

Know what your technology is worth.

In the demo we show you a real report from your technology field. 30 minutes, no obligation.

Questions first? kontakt@marlean.com

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